Getting your deck picked up by a publishing house eliminates the headache of printing, distributing, and shipping your deck. A publishing house gets some marketing dollars behind your work and can potentially open you up to more success (depending upon your own level or marketing abilities).
You’re likely here because you either a) have a completed deck you want to publish or b) you have a vision but you want to ensure it’s viable before you begin. In this guide, we list out the various oracle card publishers to help you publish your oracle or tarot deck traditionally.
Remember, this isn’t the only option. Self-publishing isn’t just for book authors. Self-publishing is an alternative to traditional publishing houses and is rising in popularity as it puts the control back in the deck author’s hands.
We’ve collected as much information as we could on oracle and tarot deck publishers to help you get started on your querying journey.
Please note: this is a living and growing guide. I’ll be updating it occasionally with additional deck publishers as I discover them. Not to mention, the current list I’m working through is so long that I may faint. I wanted to get you the delicious, juicy details as quickly as possible as I’m rolling this guide out.
Traditional Tarot and Oracle Deck Publishers
Traditional deck publishers operate the same way that a book publishing house would, and often they publish both decks and books. Each has its own requirements for author submissions and you’ll want to keep an eye on them even if they’re currently closed for submissions.
Note – All information in this guide is based on accuracy at the time of writing.
1. Hay House
Hay House is an extremely popular and large deck publisher. Chances are you have a few of their decks in your personal collection. Beyond decks, they also publish books of the metaphysical and self-help bent.
Hay House always gives me a more corporate and sterile vibe, like mass-produced spirituality (likely due to their large size). But their card decks are high-quality.
Submissions Open? – Not for decks (accepting book proposals)
Website – https://www.hayhouse.com/guides/
Chances are you’ll recognize a few of these notable and popular decks published by Hay House:
- Moonology Oracle Cards by Yasmin Boland
- Light Seer’s Tarot by Chris-Anne
- Spellcasting Oracle Cards by Flavia Kate Petters and Barbara Meiklejohn-Free
- The Oracle of the Fairies by Karen Kay
2. RedFeather Mind, Body, Spirit (Imprint of Shiffer Publishing)
RedFeather Mind, Body, Spirit began in 2017 and is an imprint of Shiffer Publishing. They have an eclectic style and produce many unique (and somewhat bizarre) tarot and oracle decks. RedFeather certainly has an affinity for the unusual.
Submissions Open? – Yes (possibly just for books)
Here’s a few of our favorites from their catalog:
- Shadowland Tarot by Monica Bodirsky
- The Poe Tarot by Trisha Leigh Shufelt
- The American Renaissance Tarot by Thea Wirshing
- Between the Worlds: Shadowcasting with Bone and Curio Oracle Cards by Monica Bodirsky
3. Sterling Ethos
Sterling Ethos has a very modern and pop culture-centered catalog of content when it comes to tarot, oracle, and metaphysical products in their catalog. They give a very mainstream feel rather than the more mystical and esoteric vibe you’ll find from other publishers in the same vein. They are also the publishers of the A Little Bit Of series which I quite adore.
Note: Sterling Ethos will only accept submissions via an agent. AKA no unsolicited manuscript submissions which means you can’t just send in your stuff. That means you need an agent, likely through an illustration agency.
Submissions Open? – No unsolicited manuscript submissions.
Here are a few decks from Sterling Ethos to give you a general feel for their deck vibes:
- Grunge Tarot by Francesca Matteoni
- Spoopy Tarot by Amí Naeily
- The Intuition Oracle by Monte Farber and Amy Zerner
- White Numen: A Sacred Animal Tarot by AlbaBG
Llewellyn is one of the biggest names in oracle and tarot deck publishing. If you know tarot then chances are you know Llewellyn. They put on emphasis on practical and working decks according to their guidelines.
Submissions Open? – Yes
I’m selected a few decks from their catalog that you can browse to get an idea of the different styles they go for:
- Marseille Vintage Tarot by Anna Maria Morsucci and Mattio Ottolini
- Journey of a Lonely Soul Oracle Cards by Anna Majaborda and Charles Harrington
- The Magickal Botanical Oracle by Maxine Miller and Christopher Penczak
- Dark Side of Tarot by Corrado Roi and Sasha Graham
5. US Games
US Games began in 1968 publishing tarot cards and has since expanded to tarot, playing cards, games, books, and both educational and inspirational cards. They have carved out an area in publishing as a leader in tarot card publishing. Accordingly to their website, they take on an average of 20 new products each year.
US Games is the most upfront about their requirements and would be my first choice if I was looking to place a deck with a publisher. You’ll find everything you need to know to begin the submission process in their submission guidelines linked below.
Submissions Open? – Yes
US Games produces a variety of tarot and oracle decks. They don’t have one consistent style they seem to stick to although I’d say they tend to have less of a dreamy quality than other publishers.
Here are some of my top faves from their lines:
- White Sage Tarot by Theresa Hutch
- The Herbal Tarot by Michael Tierra
- Wisdom from the Epics of Hind by Pankhuri Agarwal and Rachul Das
- Raven’s Wand Oracle by Steven Hutton
6. La Scarabeo
La Scarabeo (meaning ‘The Scarab’) brands their approach as a “desire to explore the world of tarot, spirituality and art, in the name of quality, tradition and innovation”. And that’s something we can get behind.
La Scarabeo is far more than a tarot and oracle deck publisher—although you’ll find a decent bit of that in their catalog. Beyond tarot and oracle, La Scarabeo also produces and sells rune stones, pendulums, salt lamps, Lenormand, and sibyls. We actually own their runes in green aventurine. (Something I searched for seemingly forever to find as at the time it seemed to be impossible to track down rune stones for some reason.) Grand Tableau Lenormand is also part of their lineup and another La Scarabeo products from our personal collection that we enjoy.
According to the La Scarabeo site, all proposals and projects should be sent to the email: [email protected]
Submissions Open? – Unsure
Website – https://www.loscarabeo.com/
I would describe La Scarabeo’s typical style as more masculine and gritty. They generally publish decks that give a more visceral feel rather than an esoteric and emotional one.
Here are a few of my favorites
- Tarot of Oppositions by Pierluca Zizzi
- Santa Muerte Tarot Deck by Fabio Listrani
- Crow Tarot by MJ Cullinane
- StarDragons Oracle Cards by Paolo Barbieri
7. Blue Angel Publishing
Blue Angel Publishing began back in 1997. What started as a metaphysical bookstore, art gallery, and natural healing centre has become a publisher of card sets, books, recordings, and more.
One interesting thing to note is their line of apps. Blue Angel Publishing partners with Beauty Everywhere to create a line of apps. They offer meditation apps and oracle card apps.
Submissions Open? – No
Website – https://blueangelonline.com/
Blue Angel Publishing produces some gorgeous decks. My personal favorites (and ones that are definitely now on my wishlist) are:
- Kali Oracle by Alana Fairchild
- Whispers of Aloha by Angela Hartfield
- Water Temple Oracle by Suzy Cherub
- Universal Dragon Oracle by Carla Morrow
Traditional publishing doesn’t happen for everyone and just because you’re having zero luck on the publisher front doesn’t mean you won’t with decks in the future. However, you can look ahead and give your deck baby the best chance it has to survive by considering these oracle and tarot deck self-publishing options.
I’ve included both printers and retailers in this guide as you’ll need someone to produce your deck and another to stock it. Most often, these aren’t the same company.
Please note: Watch out for scammy publishers. As an author and a person in the publishing space, I see this quite frequently. With the rise of self-publishing, there has also been a rise in predatory practices that ‘help you’ self-publish your deck. Essentially, they are asking you to pay them to publish your deck. Unless it’s a printer you’re working with to produce the physical decks, this is fairly likely to be scammy on some level. Practice caution and protect yourself (and your creation).
8. Shuffled Ink
Type – Printer
Shuffled Ink is a printing company that makes everything from card games to playing cards to, you guessed it, tarot cards. This printing company has gone so far as to become a member of the American Tarot Association (ATA) to improve its ability to serve tarot deck creators.
You’ll have plenty of customization options including various card stock from linen finish to smooth to matte. They also provide different packaging options for boxes and the ability to produce booklets and accessories.
9. Print Ninja
Type – Printer
Print Ninja can produce all sorts of paper goods—tarot decks being just one of them. They do have a minimum order of 500 decks. And if you want option, there are plenty of options. We did a quote with them to test out what is the most basic of tarot decks. You’re looking at roughly $3,000 for an order of 500 decks. This price goes up depending upon any specialty options you choose (linen finish, foil stamping, box type, etc.)
Type – Retailer
Website – https://sell.amazon.com/sell
Amazon sellers have their products distributed through Amazon. There’s quite a bit more nuance and specifics than that of course. There are membership tiers and commissions taken out of each sale. It’s something you’ll want to heavily look into. While Amazon has a massive audience of people filing through its virtual doors daily, there are many who have a problem with Amazon itself and therefore won’t sell through them. This is something you’ll want to decide for yourself.
Type – Retailer (of sorts)
Website – https://www.kickstarter.com/learn
Kickstarter is the go-to option if you don’t have the capital to get your project off the ground and you can’t take out a loan to do so. Kickstarter proofs your project by allowing the public to put their money where their interests are by donating to get a product published.
Type – Retailer/Marketplace
Website – https://www.etsy.com/sell
Etsy brings you the audience and you bring the products with this creative marketplace setup. It’s like a giant, all-the-time arts fair. This is an option many smaller creators have taken as it takes the stress out of drawing someone onto your website.
The main drawbacks I’ve heard from Etsy sellers themselves are the constantly rising fees and cuts taken from the profits. It is getting to the point where many are fleeing the platform as it’s cutting in so severely as to harm their business. Just keep that in mind: It may be a good start but it’s not necessarily a forever home for your decks.
13. Your Own Website and Wholesale
Selling your decks through your own website is always an option. You’ll just have to note that just creating a site won’t mean it falls into the right hands. Running a site can be a ton of upkeep (trust us) and it’s even moreso when you have an attached shop. You’ll need to put time into building up your site and, most likely, marketing dollars into drawing in users. The benefit with choosing a retailer is that the audience is already there.
You can also choose to offer wholesale options. You can list this on your own website and then work with bookstores, metaphysical shops, and other stores. These businesses will buy your decks in bulk and sell them in their storefronts.